PARIS — L’Oréal’s BOLD venture fund has invested in the eco-conscious body care brand Hanni.
“While long seen as commoditized, functional and low-engagement, the body care category is now waking up — evolving into a more sophisticated, experiential space,” BOLD wrote in a post on LinkedIn.
“Hanni is at the forefront of this shift,” the post continued. “The brand brings a premium, experiential and simplified body care system designed for modern life: faster, more effective and more sensorial. No excess steps — just transformative, sensorially sensational formulas. Clean, vegan, cruelty-free, clinically tested.”
Financial terms of the deal were not disclosed.
Hanni Shave Pillow
Courtesy of Sephora
“At BOLD, we partner with brands that bring a clear vision and a strong point of view on where beauty is heading,” said Samantha Etienne, general manager at BOLD, in a separate LinkedIn post. “Hanni is exactly that in body care: sharp vision, clear mission and a radically modern take on everyday rituals.”
Hanni, which is U.S.-based, was launched in May 2021 by Leslie Tessler, who serves as the brand’s chief executive officer. “I wanted body care that felt indulgent but fit effortlessly into my life,” Tessler said in a statement. “Products that work as beautifully as my skin care, without stealing my time or energy. So I created Hanni, named after my youngest daughter Hannah, to make body care easy, elevated and unforgettable.”
Less than a year after its introduction, Hanni became the first razor partner in Sephora U.S. The single-blade, weighted metal razor is lauded for its close shave and eco-friendly design.
Hanni’s hero products today include the water-activated in-shower moisturizer Splash Salve and The Fatty, an acid moisture stick billed to deliver results in seconds with minimal effort.
