The Japanese apparel industry is shifting its focus to sustainable fashion by promoting the reuse of clothing. With 60% of clothes sold in Japan being discarded, the industry is working to reduce waste and minimize its environmental impact. Overproduction and mass disposal of clothing lead to significant greenhouse gas emissions. To combat this, companies are encouraging consumers to adopt sustainable fashion by embracing reused clothing. By doing so, the industry hopes to reduce waste and promote a more environmentally conscious fashion industry.
