Off Season on Thursday revealed a partnership with Formula 1 on a new collection. The sports-fashion brand founded by Kristin Juszczyk and Emma Grede has teamed with Formula 1 following the brand’s NFL, NBA and WNBA league collaborations.
With five women’s styles and two unisex looks and accessories, the capsule merges the worlds of fashion and sports to create everyday pieces. The collection has a range of silhouettes from more-relaxed and loose-fitted to tailored and form-fitting. The graphics included in the collection include Formula 1 brand and race circuit motifs with sharp lines to encapsulate the essence of Formula 1.
Styles include a women’s sleeveless twist top and Formula 1 logo embroidery, a cropped track jacket with a corset waist and lace details, low-rise track shorts and a racer jersey with graphics. Unisex pieces include a graphic T, knit muscle T and square printed scarf that can be styled as a top, scarf or sarong.
“We’re excited to collaborate with Off Season on this collection, which brings a fresh and creative perspective for Formula 1 whilst continuing to build our women’s offering,” said Emily Prazer, chief commercial officer of Formula 1. “The capsule highlights the further integration of Formula 1 in the lifestyle space and creates another touchpoint for fans and new audiences to interact with the F1 brand off track.”
Kristin Juszczyk
Courtesy of Off Season
In an exclusive interview with WWD, Juszczyk shared that while she is a newer fan of the sport, she’s been inspired by the intertwining worlds of fashion and motorsport — and she will be attending her first Grand Prix at the upcoming 2026 Miami race in early May.
She cited Lewis Hamilton’s fashion icon status stretching beyond the sport and “seamlessly [making] fashion part of his identity as a driver,” making him one of the drivers she’s watching on and off track. Another favorite of Juszczyk’s is Landon Norris — who has an “authentic, relatable [energy] and engagement with fans” helping bring a new audience into the sport and representing the next gen of Formula 1.
As for why Formula 1 is the brand’s next step, Juszczyk said, “I’ve always been inspired by the fashion within Formula 1, and it felt like such a natural and exciting league for us to tap into. It gave us an opportunity to push the boundaries of what fashion and sports can look like together.”
Notably, Formula 1 has a global fanbase of more than 827 million people, with 42 percent women fans.
When expanding into a new fan base, Juszczyk said Off Season is bringing its sports-fashion looks to a fashion-forward customer who “doesn’t want to settle for basic designs” while supporting their favorite teams or sports leagues.
Off Season x Formula 1
Courtesy of Off Season
Feeling a “huge sense of responsibility” whenever leagues give Juszczyk its trademarks, the ethos and essence of the sport are always at the core. When designing, she wanted to ensure that the collection’s designs reflect the heritage and identity of Formula 1. But then Off Season puts its own twist on looks through “unexpected silhouettes, elevated graphics and premium fabrics and applications.”
Juszczyk explained that this first collection nodded to the motion, precision and overall energy of the fast-paced sport. Given the timing of the launch ahead of Miami, she also focused on the collection being breathable and lightweight for the heat.
Pointing to the speed, precision and energy that define Formula 1 as well as the larger cultural movement around it, Juszczyk said that she was inspired by the global reach and its passion while reflecting on the movement and intensity of the sport in the collection.
“We were very intentional about designing a collection that feels inclusive and versatile. For Formula 1 fans, it offers a more elevated and fashion-forward way to connect with the sport. For the Off Season customer, it stays true to our brand through unexpected silhouettes and thoughtful design details, while still respecting the ethos of the league,” concluded Juszczyk.
The Off Season x Formula 1 collection is available on Off Season’s website and the official online Formula 1 store; prices range from $65 to $195.
