partnership
Courtesy of Lenzing
Kingpins Show Amsterdam was a respite from all the current concerns the industry is facing—from wars, to rising raw material costs and uncertainty. When we gathered with the denim community at Sugar Factory, the perfect weather and event excitement put participants in a good mood.
The TENCEL™ Denim team kicked off our time in Amsterdam ahead of the show with multiple events on Tuesday. Rimaks debuted their collection with Bossa, SM Denim, Lenzing and The Lycra Company with a happy hour at the House of Denim. Brands could come and see the manufacturer’s collection, which included fabrics from Bossa that incorporated our TENCEL™ Lyocell – HV100 fibers to give the garments an authentic look with a soft hand feel. That same day, we attended Advance Denim’s happy hour and Pioneer Denim’s Storm of Love event in partnership with Tonello that included a tribute to Adriano Goldschmied and a runway show featuring the collection he created in partnership with the mill and Soko Chimica.
Read more on Carved in Blue.
This article is one of a series on SJ Denim from Lenzing’s Carved in Blue denim blog. From conversations with the experts behind the mills that make some of the world’s most-wanted denim to the global brands bringing novel denim made with TENCEL™ Lyocell and Modal to the market, Carved in Blue shares the stories of those whose roots run deep with denim. Visit www.carvedinblue.tencel.com.
