All in all, I think Reale Actives isn’t overpromising anything, but is it trying to make acne sexy, or help you get rid of it? On Reale Actives’ website, a brand mission statement reads, “Reale Actives is here to make acne care fun, sexy, and understandable!” In my experience, though, “fun” and “sexy” are probably the last two adjectives I’d use to describe how I felt when my skin was at its most inflamed. For many people, acne isn’t just skin deep — it can be painful both physically and emotionally. To me, Reale’s messaging feels disconnected from reality at best, tone deaf at worst — especially when it’s framed as “fun.”
