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Doctors recommended natural, breathable fabrics to an eczema sufferer, but his father, a textile industry veteran, pointed out that most clothes, even those made from natural fibers, contain chemicals from dyes and treatments. This led to the creation of Cottonique, a clothing brand that uses unadulterated cotton. As awareness grows about chemicals in clothing, “clean fashion” brands are emerging, promising skin-friendly and chemical-free options. While regulations are being proposed, experts note that it’s impossible to make clothing completely chemical-free. Instead, brands are focusing on natural fibers and responsible chemical management, appealing to health-conscious consumers.
