Levi’s has announced its newest ambassador, global icon Diljit Dosanjh, the first Punjabi artist to join the brand. Dosanjh, known for his record-breaking music and style, will work with Levi’s to blend his trailblazing journey with the brand’s timeless appeal. The partnership highlights Levi’s role as a canvas for self-expression, reflecting Dosanjh’s ability to connect across borders and genres. The collaboration will showcase Levi’s expanding menswear range, including on-trend fits like New Loose and Relaxed, and will blend music and fashion. Dosanjh says, “Partnering with Levi’s feels like the perfect fit,” and adds that denim is “more than just clothing – it’s a statement.”
