Target Teams Up With Gen Z Brand Parke for Exclusive Collection

Target is about to reveal its new partnership with Gen Z apparel and accessories brand Parke.

The collaboration features 60 items spanning leisurewear, denim and accessories. It also marks Parke’s first expansion into swimwear. The collaboration highlights Parke’s iconic mock neck logo.

Founded in 2022 by content creator Chelsea Parke, the brand has quickly emerged as a Gen Z favorite, known for its denim, sweats, knits and loungewear. The Parke x Target collection retails from $5 to $40, and runs from XS to XXXL.

The line will be offered on Target.com and in select Target stores beginning Saturday. 

“We are really excited about the partnership with Parke. As we think about our partnerships overall, we have continued to see the importance of those partnerships over time, but we also are continuing to evolve our strategy,” said Gena Fox, senior vice president of apparel and accessories merchandising at Target. She said that in addition to several large partnerships a year, they are also adding a steady stream of “culturally relevant, socially driven brands that we know will really resonate with our consumer.”

“Parke is such a great example of this. It is such an amazing brand, and we know community means so much to that brand,” said Fox. She said Target is excited to bring Parke’s focus on community and accessible design to the masses.

One of the categories that Parke’s community wanted to see from the brand was swimwear. “And we’re really excited in this collection that we will be able to launch swim with Parke based on some of the response from the community, and bringing that to life for them,” said Fox.

Fox pointed out some of Parke’s qualities as timelessness, fun, playfulness “and really a joyfulness to the assortment in total.”

‘I think you’ll see that come to life in the styles that we see at Target,” she said.

According to Fox, Parke was heavily involved in the design conversations with the Target team and really focused on the development of the line. They collaborated to make sure every piece was authentic and true to their design standpoint. Target manufactured the collection, using their sourcing capabilities.

The collaboration is a limited-time drop. “From there, we’re always open to continuing conversations with all of our partners,” said Fox. The collection will go into 500 of Target’s top stores and will have a huge digital presence on target.com.

Fox anticipates that the iconic fleece and swimwear will be bestsellers. “I’m excited to see the performance of items like swim. Target holds the number-one market share in swim, and we have a huge following for swim at Target. And so bringing swim to life with Parke, I think will be an incredible moment to see the potential of that business for their brand,” said Fox. She added that she expects denim will have some great momentum as well. “But I’m really excited about some of the leisure sets as well. They are joyful, casual leisure sets that I think will be top sellers as well,” she said.

Fox said she first heard about Parke through her family’s nanny who was obsessed with it. “I instantly looked it up online and then became obsessed with it as well,” she said. She said she anticipates the primarily customer for it at Target will be the Gen Z customer, but believes it will have a broad appeal and multigenerational focus.

In a separate interview with Chelsea Parke, founder, creative director and chief executive officer of Parke, she said Target reached out to her in the first quarter of 2025 about doing a collaboration after they had seen Parke’s Valentine’s Day collection.

Parke was launched in 2022 with vintage denim and added a “cozy collection” in 2023. “And since then, it really took off. We now produce all of our own denim in-house,” said Parke. She said they operate on a seasonal calendar for denim and they do at least one cozy collection a month. They make everything overseas.

While Gen Z is their audience, they have a “really vast range from kids who are in middle school to 60-plus, because we get kind of all in between,” she said. Ninety-five percent of their business is direct-to-consumer, and the remainder is wholesale, selling retailers such as Bloomingdale’s, Shopbop and Anthropologie.

Asked why she wanted to do a partnership with Target, Parke said, “I have truthfully been a fan of Target since I was a young girl and Target partnerships as well. Target has always been a store that I’ve loved and so getting to create something that feels so true to me and to Parke and to reach so many more people felt so special.” She said the Target collection includes some of their bestselling pieces and some new categories as well.

Parke confirmed that a category she’s been excited about entering is swim. “The fact that we were able to do it with Target is so special to me because I remember shopping for camp in the summer, and we would go to Target first before I left for camp,” said Parke. As part of the offering, there are two bikinis and a one-piece, as well as accessories, such as a cover-up.

Overall, Parke said she’s excited to introduce her collection to more people. “Obviously accessibility is always my goal. I think sometimes we have collections that sell out super quick. We’re still a new and growing brand. I am excited for new people in new markets to be able to discover Parke and find out who we are and what we do,” she said. Parke called it “an amazing collaborative process.” Her team worked with Target on everything from fit to color. “Everything was extremely, extremely intentional. We wanted to make sure that while we were creating some items that are similar to what we do at Parke, they were still a little bit different.” She said their mock necks that they created for Target have thumb holes. “The fabric is a bit different. The denim we really tried to go with similar washes than we make and different fits. And the whole collaboration really was collaborative,” said Parke.

Generally her Parke sweatshirts go for $135, and their denim starts at $184. For the Target collaboration, everything will be $40 and under.

She anticipates that the sweatshirts will be the bestsellers. For denim, they designed jeans, a denim top and overalls.

“Honestly, it’s going to be such a great moment for me and my team. We are not even four years old, so the fact that in such a short amount of time we’re able to launch with a dream partner is such an honor. I’m just so excited for people to come see this come to life. It’s been over a year in the works, and it’s such a cool experience to work on something so large, and to appeal to so many different types of people,” said Parke.