Mango’s success with its “slow fashion” approach, which prioritizes sustainability and quality over fast fashion’s fast-paced production and trend-driven model, can be attributed to several key factors. The company’s commitment to slow fashion has led to a 25% reduction in water consumption and a 20% reduction in energy consumption. Additionally, its introduction of a sharing and recycling program for unsold products has allowed the brand to extend the lifecycle of its garments and reduce waste. By focusing on high-quality products, durable materials, and a more considered approach to fashion, Mango has redefined the fast fashion industry.
