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Fast fashion has numerous dark sides, including significant consumption of water, carbon emissions, and pollution. According to the UN Environment Programme, fast fashion is responsible for 10% of global carbon emissions and 85% of clothes end up in landfills. Vintage clothing, on the other hand, offers a sustainable solution by providing high-quality, unique garments while alleviating the environmental impact of fast fashion. Vintage Frills Chicago, a store founded by Jennifer Kelly-Nichols, offers a curated selection of vintage pieces at affordable prices, making it accessible to a wider audience. The store aims to promote sustainability and reduce waste in the fashion industry.
