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The influence of Pakistani TV dramas on fashion in Lucknow has led to a demand for traditional outfits like “Anarkalis” and “shararas” with intricate embroidery. Local boutiques and tailors are replicating trendy designs, which are popular among fashion enthusiasts. The appeal of Pakistani fashion lies in its blend of tradition and contemporary style, making it a practical choice for fashion-conscious consumers. The influence is not limited to clothing, as accessories and styling are also popular. Pakistani-inspired garments are in high demand, with prices starting from Rs 1,500, making them a cost-effective option.
