Loro’s rise to prominence continues unabated. This month, prominent figures such as Drew Starkey have showcased the brand on the red carpet (although Starkey chose a classic black double-breasted suit for his appearance). During the Academy Museum Gala, both Sebastian Stan and Jon M. Chu donned suits by the label, while Gwyneth Paltrow, Emma Stone, and Daisy Ridley have also expressed their admiration for Loro Piana’s tailoring.
What’s driving this sudden surge in celebrity endorsements? In a world where stars frequently opt for the most extravagant and eye-catching designs, it seems Loro has identified an opportunity for softer, more understated offerings. While some A-listers may seek to be bold and flamboyant, the brand appears to be appealing to those who favor a more refined aesthetic. This strategy mirrors that of other discreet luxury brands this year—like Phoebe Philo, which made waves on the red carpets last year, being worn by stars like Kendall Jenner and Chloë Sevigny.
If there’s a moment for the Loro look—elegant, straightforward, and purposefully understated—it is now. Given the increasingly complex political landscape and ongoing economic challenges, the fashion scene feels particularly grounded; Loro’s understated pieces resonate with the current circumstances while still maintaining that signature Hollywood elegance. Additionally, should trends shift back towards extravagance, these timeless garments will retain their relevance. They are certainly investment pieces worth the indulgence. So, start stashing those savings—2025 is poised to be the year of Loro Piana.
Photo: Getty Images
Photo: Getty Images
Photo: Getty Images
