The rise of modest fashion is accelerating globally, driven by increasing demand for designs that foster comfort, modesty, and inclusivity in the fashion industry.

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In Bangladesh, young women are embracing modest fashion, inspired by Pakistani styles and global trends. Social media has played a significant role in promoting the trend, with content creators showcasing how to style modest dresses and online stores offering full-sleeved salwar kameez sets and hijabs. The modest fashion market is growing globally, with sales expected to reach $428 billion by 2027. Mainstream fashion brands like Boohoo and Next are launching modest fashion lines, and social media platforms like Facebook and Instagram are featuring modest fashion influencers. The trend has become a symbol of religious identity and a reflection of changing societal attitudes.