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Andrew Chen, the founder of the fashion brand 3sixteen, discusses the impact of President Trump’s latest tariffs on his business. The tariffs will increase costs for the brand, which imports materials from Japan, India, and the European Union. Chen expects a $10 increase in raw materials to translate to a $50 increase in product cost. The brand may absorb, pass on, or find a combination of both the increased costs. Chen also mentions uncertainty and concern that the tariffs may lead to a deterioration of the brand’s overseas market and potential price increases for retailers and customers.
