The Estée Lauder Cos. is expanding AI-driven search and discovery across its platforms.
The beauty company has tapped Rezolve Ai to power AI-driven search and discovery across 70 markets in EMEA, the two companies will announce at Shoptalk in Las Vegas Tuesday.
For Lauder, which owns Clinique, Bobbi Brown, MAC and Tom Ford, the rollout is expected to deliver automated merchandising across its brands’ digital ecosystem, replacing manual processes with AI-driven product ranking and discovery and resulting in real-time personalization.
Omer Iqbal, senior vice president of omnichannel and consumer technology at The Estée Lauder Cos, said: “Rezolve’s solution has helped ELC enhance merchandising efficiency and automate advanced ranking capabilities, enabling us to scale search and discovery experiences across 70 EMEA markets, ultimately improving operational efficiency for our brand e-commerce teams.”
Crispin Lowery, chief revenue officer at Rezolve Ai, added: “Estée Lauder is a global benchmark for digital excellence. By deploying a scalable, platform-based approach to search and discovery, ELC is moving faster across markets and brands while improving relevance and materially reducing operational complexity.”
The AI start-up’s so-called “Brain Suite” is deployed directly inside merchants’ live commerce environments, powering discovery, conversational search, personalization, checkout and fulfillment.
Listed on Nasdaq, Rezolve Ai’s other clients include Adidas, Burberry, H&M, Sephora, Target and Asos, among others.
