The 7 Best Sarah Creal Products, Tested and Reviewed

I vividly remember the day that Sarah Creal launched her eponymous line in 2024. I sat in the founder’s NYC apartment, swatching a few of the very first launches—and was wildly impressed with how the Face Flex concealer didn’t sink into the little lines on the top of my hand (the coverage! the texture!). Fast forward, and the concealer, mascara, lip gloss, and eyeliner are true staples in my makeup routine. I don’t say that lightly either—I’m lucky enough to have access to test hundreds of skincare and makeup products as a part of my job, so when a brand takes up substantial real estate in my day-to-day routine, I promise you—it’s good.

“After years of developing products for some of the biggest names in the beauty industry, I began to notice that a lot of my go-tos were simply no longer working. Concealer was too dry or creasing, lipstick was traveling, blush was drying and disappearing, and mascara was leaving “panda eyes,” says Sarah. “The products hadn’t gotten worse, but my needs had evolved. One morning, I sat up in bed and said aloud, “Why is no one talking to me? Where are the aspirational, cool luxury brands for women my age? With formulas that perform at a higher level, I now require?”