Teyana Taylor has joined the Revlon family.
The singer and actress, who in January won a Golden Globe for her performance in Paul Thomas Anderson’s “One Battle After Another,” is the new face of Revlon’s signature Super Lustrous lipstick range.
As part of the partnership, Taylor will star in Revlon’s ongoing “Be Unforgettable” campaign, which references the brand’s previous “The Most Unforgettable Women in the World Wear Revlon” print ad series that launched in the ’80s and featured women including Christy Turlington, Cindy Crawford, Oprah Winfrey and Liza Minnelli.
“We are so excited to collaborate with Teyana as we focus on modernizing our iconic ‘Be Unforgettable’ legacy through a talent who embodies today’s definition of glamour, representing fierce confidence and self-expression,” said Dana Medema, president of Revlon North America.
“Revlon has always championed women who define their own path, so stepping into this next chapter of ‘Revlon Be Unforgettable’ is an honor,” said Taylor in a statement.
Per WWD Beauty Inc’s annual Top 100 list, Revlon Group Holdings LLC is the 24th-largest beauty company in the world, with its 2025 revenues — including sales of the namesake Revlon brand, and all others in the company’s portfolio — growing 3 percent to $2.06 billion.
The previous year, Revlon had seen a 3 percent dip in sales, but under the helm of chief executive officer Michelle Peluso, who was appointed in October 2024, the company has seen positive momentum as it looks to return to growth.
Revlon’s $10.99 Super Lustrous Lipstick was originally launched in 1939 and today sells roughly 11 units a minute — or about 16,297 each day.
It’s a franchise Revlon looks to double down on, said Medema, adding that the company is “accelerating our focus on targeting consumers who enjoy experimenting with creative makeup styles that fit within their everyday routines…we’re leaning fully into bold color, playful expression and innovation that feels collectible and viral.”
The recent launch of Super Lustrous Ultra, a lip balm-stick hybrid with full-coverage color in 10 shades, is part of that effort, as is the brand’s expanded Glimmer makeup franchise. In February, Revlon also added country singer Megan Maroney as its newest global brand ambassador, joining actress Madelyn Cline and model Ashley Graham.
Harnessing Taylor’s multihyphenate appeal is the brand’s next step.
“Whether commanding the stage, directing behind the camera,or shaping style conversations,Taylor has become synonymous with authenticity and fearless creativity,” said Erika Woods, senior vice president of mass marketing at Revlon, in a statement.
