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Brock University professor Jennifer Good believes the recent tariffs on fast fashion imports could lead Canadians to abandon cheap, unsustainable products for Canadian-made, sustainable alternatives. Good argues that the focus should shift from simply buying local to buying less. The tariffs are forcing consumers to think critically about their purchases and consider the environmental impact. She suggests that this economic uncertainty could be a turning point to challenge the fast fashion industry and promote a more sustainable future. Media and digital literacy can play a crucial role in fostering thoughtfulness and encouraging positive change.
