Stuart Trevor, the founder of AllSaints, is back with a new venture that’s as unconventional as it gets. Unlike traditional fashion brands, Trevor’s new project, simply named Stuart Trevor, doesn’t produce clothing. Instead, it focuses on customizing, upcycling, and reworking vintage garments. Trevor’s goal is to disrupt the broken fashion industry, which is the third-largest polluter in the world. He wants to create a circular fashion model that uses recycled cotton, repurposed fabrics, and avoids synthetic materials like polyester. Trevor’s message is clear: he’s chasing meaning, not millions. He wants to build the world’s most sustainable brand and has advice for young entrepreneurs: “Keep your eye on your target… Follow your heart.”
