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After a six-year hiatus, Stockholm Fashion Week is revamping as a physical showcase on June 2-5, backed by the Swedish government. The Association of Swedish Fashion Brands is relaunching the event, focusing on providing local fashion talent a platform to attract international buyers and editors. The new format will no longer produce shows, instead, the event will focus on supporting brands in showcasing their collections, with a hospitality program for buyers and press. The event will also feature an emerging designer program, STHLMFW Front, to support new talent. The Swedish government’s support was announced, but the exact funding amount is undisclosed.
