Mango, a Spanish fashion retailer, is adapting to US tariffs on imports from China by considering higher-quality and trendier products. CEO Toni Ruiz says they won’t raise prices to offset the impact, but instead may shift their product line to higher-priced items with greater profit margins. The company aims to expand in the US, with plans to open over 60 stores by 2025, and sees “enormous” potential for growth. Currently, around 30% of Mango’s US products are made in China, but they may consider other manufacturing options, including local production in the US. The company is focusing on its premium range, with plans to reach 4 billion euros in sales by 2026.
Spanish fashion retailer Mango is adapting to US tariffs by diversifying its global supply chain and exploring new market strategies, according to its CEO.
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