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A new exhibition, “Snoopy in Style,” has opened in Paris to celebrate the 75th anniversary of the creation of Snoopy and the “Peanuts” comic strip. The exhibition features garments featuring Snoopy and Charlie Brown, showcasing the character’s rise as a fashion icon. Over 80-90% of people globally recognize Snoopy, thanks to creative partnerships and merchandising efforts. The show explores how design collaborations, including with top fashion houses like Karl Lagerfeld and Fendi, helped shape Snoopy’s global phenomenon. The exhibition also features a collection of Snoopy dolls designed by various fashion designers, demonstrating the character’s enduring appeal.