Here is a 100-word summary:
Shein, a top-rated fashion e-commerce platform, has introduced curated online stores, “Trend Stores”, to help shoppers find their desired style. Each store offers a distinct aesthetic, such as “sleek sophistication” or “effortlessly cool streetwear”. The stores aim to make it easier for customers to find pieces that match their style. Shein has also expanded its resale platform, Shein Exchange, to Europe, and partnered with The Children’s Place to reach new customers. With its innovative approaches, Shein has become the top-rated shopping app and captured one-fifth of the US online fashion market.
