Here is a summary of the content in 100 words:
Sammyukk is a luxury fashion brand founded by siblings Samiha and Yukith, offering high-end Western wear inspired by global art history. The brand’s philosophy is to empower confidence through its designs, which blend historical motifs with modern silhouettes. The brand has different collections, such as “Epoch Elegance” and “The Vintage,” and stays up-to-date by combining innovation and creativity. With the rise of direct-to-consumer brands, Sammyukk adapts by building brand identity through storytelling and scarcity, and incorporating digital transformation, AI-powered personalization, and social commerce. The brand is set to expand globally and launch a luxury collection.
