As Ralph Lauren gets ready to unveil its latest Home Collection during Milan Design Week, the company has revealed plans to open its first home store in the Italian city this fall.
The fall 2026 Home Collection will be unveiled at a cocktail party Monday night and introduces Saddlebrook and Sterling Square, which offer a glimpse into the breadth of Lauren’s signature lifestyles — from his love of artisanal craftsmanship to his artful layering and pairing of the unexpected.
For the first time at Milan Design Week, models moving though the brand’s Milan palazzo will be dressed in Women’s Collection and Purple Label menswear, as fashion connects home and hospitality to bring the complete world of Ralph Lauren to life. Lauren first introduced an all-encompassing home collection in 1983.
“My vision for living has always been about creating a beautiful, moving story where the clothes we wear and homes we live in are part of the same dream. We may live and dress differently whether in the city or the countryside but the spirit is the same. It’s about the adventure of living a life that inspires us to explore and express our individuality in the way we live each day,” said Ralph Lauren.
The first Ralph Lauren Home store will be located on the historic Via della Spiga. The 6,500-square-foot store’s opening will mark a defining chapter for Ralph Lauren Home, while expanding the designer’s world across fashion, home, beauty and hospitality.
Canton console and Florence stools at the Ralph Lauren Palazzo in Milan.
Sara Magni/WWD
The store will showcase Lauren’s lifestyle collections in immersive environments evoking the designer’s cinematic vision. Set behind a traditional Milanese facade, the store is drawn from Victorian and Neoclassical architecture. There will be dedicated galleries for furniture and lighting, fabrics and wall coverings, floor coverings, home accessories, and a stand-alone luxury bed linen shop. A design studio will be able to create bespoke interiors and an array of customization services for design professionals and enthusiasts.
The two-level store also marks a milestone for Ralph Lauren Home, serving as the inaugural location in a strategic global expansion of freestanding units for the category.
Located in the heart of Milan’s prestigious “Quadrilateral della Moda,” the home store will join the Via della Spiga flagship featuring men’s, women’s and Double RL collections and Ralph’s Bar, and a separate children’s store. The shopping district is characterized by cobblestone streets and traditional Milanese architecture.
In an interview this week, David Lauren, chief branding and innovation officer of Ralph Lauren, spoke about why the company chose Milan, the design capital of the world, for its first home store, and the importance of showing at Salone del Mobile.
“The home business for us has been a really important business, but it deserves a lot more love,” he said. “We’re very excited about its growth opportunities. We’ve spent the last few years exploring what we think the home business can be and look like, and now that we’ve reset the company, and the momentum is really great, and our Polo women’s business has grown significantly, and all of our businesses are performing as we want in each region, our real focus is towards solidifying the lifestyle aspect of the company, which is really our home business,” said Lauren.
For the last several years, the company has been part of Salone del Mobile, “and it’s been an incredible opportunity to bring the home brand to life,” said Lauren. “There’s a very loyal customer who really understands the craftsmanship and the quality of Ralph Lauren, and it just felt like a wonderful place to do it because we’ve been building this unique relationship through Salone,” he said.
Lauren explained that they now have a full story to tell. “In Milan, we’ve opened a restaurant and a beautiful store that has all of our Collection and Polo products. We’ve now opened a children’s business on that same beautiful street. It feels very appropriate and necessary to bring to life our home business so that you can see the entire world of Ralph,” said Lauren.
The home store, which will be designed by Lauren’s in-house team, was formerly occupied by Tiffany, which has relocated to a much larger store in Milan.
Lauren said that they often describe their palazzo in Milan, which they’ve had for over 25 years, “as their home away from home.”
Lauren said there’s no doubt that the world of Ralph Lauren needs to be seen in its totality in the city of Milan.
Select Ralph Lauren flagships — such as New York, Chicago, Beverly Hills and London — carry the complete Ralph Lauren Home collection, and there are dedicated Ralph Lauren Home Furnishings galleries that showcase the breadth of the furnishings categories (furniture, lighting, fabrics, wall coverings and floor coverings) at the New York Design Center and the Design Centre, Chelsea Harbour in London.
Ralph Lauren Home is also available at department stores around the world including Bloomingdale’s, Harrods, KaDeWe, Takashimaya and Le Bon Marché, as well as select specialty retailers. The complete Ralph Lauren Home offering is also available on RalphLauren.com.
Asked if home is becoming the next frontier in terms of luxury storytelling, Lauren said, “You know, my father has never looked at this brand as being about a shirt or about a dress. It has always been about the way in which you live.”
He said his father has always inspired the dream of a better life through authenticity and timeless style. “The purpose of our company is for people to understand the breadth and depth of living. And you buy the shirt or you buy the bed because you want to be a part of that dream of a better life,” said Lauren.
Andre nightstand and artwork from Clare Potter commissioned by Ralph Lauren Home at the Ralph Lauren Palazzo in Milan.
Sara Magni/WWD
The home business also fits into Lauren’s strategy to attract a younger customer.
“I think the whole company has been successfully attracting younger customers, and we’ve talked about that on our investment calls. Whether it was through Polo men’s or women’s, or even through our Collection businesses, we are seeing many younger customers coming in, and they are all demanding home. So we feel like the business opportunity is already there, and now it’s about fulfilling that demand,” said Lauren.
He said when his father was building a store, he was building a home. “Madison Avenue was always meant to be a home. You were stepping into someone’s home and this is how they lived. And long before he had restaurants or coffee, we were serving food and coffee in that environment to give you that dream,” said Lauren.
According to Lauren, home is something the customer wants more than anything. “What trended on social media through the holidays was Ralph Lauren Home, it was Ralph Lauren Christmas. It’s millions and millions of people posting how to decorate their tables for the holiday season and how to decorate a Christmas tree in a Ralph Lauren way, and how to furnish your home for the holidays. So we are seeing that the consumer is fully engaged in the dream, and now we have to do a much more aggressive job of bringing the products and the stores to our consumers,” said Lauren.
Asked how Lauren’s home business is positioned against some of the established European luxury design houses in home, Lauren said, “I think we’re doing what we do better than anyone, which is enveloping people in a very sophisticated world and a variety of worlds. The thing about Ralph Lauren is last season we took you into mountain living and then we took you to Wimbledon sport lifestyle, and then we take you to Bedford Estates and then we took you to the Hamptons the year before that. We’re constantly reinventing the Ralph Lauren dream, but what is consistent is the quality and the craftsmanship and our philosophy.”
Lauren sees tremendous benefits to showing at Salone from a global standpoint. “First of all, it is fashion week for the home customer. It’s an incredible group of people, many of whom are the world’s greatest home designers and home collectors and home decorators, as well as many fashion insiders and influencers and all kinds of voices from around the world.”
He said it’s interesting because you’re learning about the size and the power of the home industry. “And it happens to have an incredible group of quality customers and quality designers,” he said.
On view at the palazzo will be the Saddlebrook collection, which embraces the heritage of a treasured family home with the ease of modern living. There are oak-paneled walls draped in leopard and dark blue velvets, amber jacquard florals, and aubergine tapestries that create a sanctuary for warm gatherings. The furniture silhouettes are made in Italy and offer a modern vision of heirloom quality pieces.
Styles include the oak wood Beacon bar cabinet, featuring both brutalist and Art Deco influences; the Biedermeier-inspired Parlor dining table crafted from swirl and crown mahogany in a bleached finish, and the Neoclassical-inspired Marquise cocktail table with a tooled leather-wrapped tray atop a cast bronze base.
Offerings range from finely upholstered furnishings to throw pillows and drapery in an array of fabric by the yard in hues of umber, onyx, deep blue and loden. The curved Lloyd sofa offers the illusion of a slipcovered silhouette in a slate green, while the Georgian-style Saddlebrook four-poster bed is crafted from bleached mahogany and a black horsehair headboard woven with traditional 19th-century techniques. Accents include tapestry-inspired florals, leopard, velvet and wool plaids and ticking stripes.
Lighting, home accessories and bed linens round out the offerings. Lighting silhouettes are available in aged brass, lustrous silver and glazed ceramic finishes which include the hand-painted blue and white Halpern table lamp with wildflower motifs and the sweeping iron Whitlock chandelier, inspired by the rhododendron tree. Entertaining pieces include the floral motif Isabella dinnerware, inspired by Chantilly porcelain and decorative accessories that feature the watercolor patterned Pyrce lacquer frames and boxes in emerald green.
For bedding, there’s sateen Alistair bed linens framed with an openwork lace border with a teal Luisa floral jacquard duvet and shams and patchwork velvet Rosa European sham in midnight black. The Saddlebrook Collection is complemented by artwork from Clare Potter commissioned by Ralph Lauren Home featuring delicate floral arrangements made from porcelain clay with a modern take on 18th century European techniques.
Beacon bar cabinet and Conservatory garden chair at the Ralph Lauren Palazzo in Milan with model wearing Ralph Lauren fall 2026 collection.
Sara Magni/WWD
The journey continues with Sterling Square — a sophisticated city penthouse. Here, grand columns and sweeping drapery are set against plaster and parchment walls which reveal a cosmopolitan escape with Art Deco-era influences, modern furnishings and a palette of cream, celadon and camel. Furnishings, such as the mahogany framed Côte d’Azur bed upholstered in a camel velvet and the 1930s-inspired Duke dresser in a piano black lacquer finish, are complemented by a Bristol cocktail table with its patina-ed silver-plated frame and Art Deco-style geometric motifs and the bleach mahogany Hammond desk. Tailored stripes, textured linens, and velvets cover upholstered furnishings and accent the surroundings.
Lighting ranges from the polished nickel Bexley table lamp inspired by 1930s French vases to the circular Belmore sconce featuring an alabaster shade and Art Deco style ribbed clip. Home accessories, crafted as keepsakes, feature the handmade Madeline straw marquetry box in peacock blue and Katherine lacquer turquoise picture frames. The Alistair sateen bed Iinens are paired with a cashmere bed blanket and shams. The Sterling Square Collection highlights the Eastman pewter accessories made in partnership with the English Pewter company, and the cashmere Equestrian Stadium throw blankets are woven by the historical Scottish wool mill Johnsons of Elgin.
Explaining why Ralph Lauren will be showing pieces from the Women’s Collection and Purple Label along with the Home Collection throughout the week, Lauren said, “First of all, it’s unusual that a fashion designer is also a home designer. And my father has often said that he dresses a bed the same way he dresses a man or a woman.
“If you look at our collections over the years, you often see that a Collection gown, jacket or shirt is often turned into a sheet, a blanket or a duvet. Ralph Lauren has done many signature looks that have walked the runway. He has transformed them into his home furnishings. There is a through line in his design philosophy and style that finds its way back and forth between his collections for men and women and his home decor.
“And that’s one of the things that distinguishes Ralph Lauren,” said Lauren. “The second thing is that it’s never just about showing you an empty room. Ralph Lauren is showing you how people live in that room. It’s got to be lived-in, it’s got to be loved. It’s got to have a back story. It has to have a sense of optimism and personality and bringing the models in, bringing what we call characters, not models, into this, helps us explain what the sensibility is about. It’s not just a room, it’s a way of living.”
