Here is a 100-word summary:
The founder of BIBA, an Indian ethnic wear brand, reflects on her journey as a woman entrepreneur in a male-dominated industry. She started with a loan of Rs 8,000 and initially supplied her designs to stores like Benzer and Shoppers Stop. However, when a large client demanded exclusive rights, she chose to prioritize independence and remained a direct retailer. This bold move allowed her to scale up and open her own stores, increasing cash flows and improving customer relationships. With a willingness to adapt and take calculated risks, she has made BIBA a household name in India, emphasizing the importance of courage, conviction, and transformation in entrepreneurship.
