Here is a 100-word summary:
Musinsa, a Korean fashion brand backed by Generation Z, has achieved record sales of 1.2 trillion won (approximately $960 million USD) in 2022. The brand’s popularity has soared among young people, with 70% of its customers under the age of 30. Musinsa’s sustainable and affordable fashion, as well as its robust online presence, have contributed to its success. The brand’s sales have more than tripled since 2020, making it one of the fastest-growing fashion companies in Korea. Its recent success has sparked interest from international investors, solidifying Musinsa’s position as a player in the global fashion market.
