Corey Moran has been named chief marketing officer of Michael Kors, effective April 6.
In this role, Moran will oversee an integrated marketing organization encompassing brand communications, content creation and consumer data analytics. The role is expected to help the company increase revenues from customer acquisition efforts by aligning Michael Kors’ Jet Set lifestyle image and fashion product storytelling with its data analytics and consumer engagement strategies.
Previously, Moran was with Google, where he worked for almost 10 years. His most recent post was head of industry for its fashion and luxury segments. Prior to Google, Moran spent nearly a decade at Coty Inc., holding senior marketing roles across a range of luxury and prestige fragrance brands, including Marc Jacobs, Calvin Klein, Chloé, Bottega Veneta, Miu Miu and Balenciaga. Earlier in his career, Moran held marketing posts at Unilever.
“Corey brings extensive knowledge of marketing and data analytics in the fashion, luxury and consumer space,” said John D. Idol, chairman and chief executive officer of Capri Holdings. “This new position reflects Michael Kors’ continued focus on strengthening its leadership team and advancing its marketing capabilities to support long-term growth. As we continue to evolve our organization and become more consumer-centric, Corey will support our focus on strengthening brand desirability and driving customer engagement on a global scale.”
Moran said, “Michael Kors is an iconic global brand and I am honored to step into this role at such a pivotal moment,” said Moran. “Bringing together brand storytelling, consumer engagement initiatives and data creates an opportunity to build stronger connections with consumers while driving meaningful business results. I look forward to partnering with the team to unlock this next chapter of growth.”
