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Michael Kors is launching its first official Amazon storefront, offering a new way for customers to shop its collections and experience the brand. The store will feature thousands of items, including handbags, ready-to-wear, and accessories, with fast and free Prime delivery. The brand will also showcase campaign videos and imagery, as well as behind-the-scenes content and notes from the designer. Amazon will handle order fulfillment. This is the latest move by fashion and beauty brands to set up shop on Amazon, following brands like Levi’s, Cinq à Sept, and Adidas.
