If you’re not already familiar with Aries, you might know the brand from a character in the TV show The White Lotus wearing their sweatshirt. However, for streetwear enthusiasts, Aries is a cult favorite with recognizable graphics and logos that are loved by skaters, musicians, fashion insiders, and models. Founded in 2009 by Sofia Prantera and Fergus Purcell, Aries is part of an elite group of streetwear brands like Supreme and Palace, with limited-edition “drops” that always sell out. If you have a Gen Zer in your life, they might already be obsessed with this London-based label.
