Lily Pulitzer, a resort wear brand known for its colorful and vibrant styles, has opened a new location in Mount Pleasant Towne Centre in South Carolina. The 1,929-square-foot store offers a wide range of products, including dresses, sportswear, accessories, and home goods. The brand, which started as a juice stand in Palm Beach over 65 years ago, embodies Southern culture and is excited to bring its unique shopping experience to the area. The new store joins over 50 retailers in the shopping center and is the brand’s third location in the Charleston area.

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