Khloé Kardashian and Fabletics reunited for a new collection and campaign spotlighting the PureLuxe Push-up Bra. Along with the activewear brand’s first push-up bra offering, the curation of activewear pieces includes tanks, pullovers and sweatpants, among other styles, available on Fabletics’ official website and in stores beginning Friday.
“Women everywhere can relate to that feeling when you’ve found your favorite bra — the one that molds like a second skin, supports and lifts you in all the right places, and empowers you to feel sexy and confident at the same time,” Kardashian said in an exclusive statement to WWD.
Khloé Kardashian for Fabletics.
Courtesy of Fabletics
“The new PureLuxe Push-Up Bra from Fabletics does exactly that, and I can’t wait for everyone to love it as much as I do.”
While this latest collaboration in Kardashian’s ongoing partnership with Fabletics highlights the activewear brand’s sports bra innovation, a corresponding collection features 21 pieces of comfortable styles in neutral tones and pops of color ideal for the springtime season.
Khloé Kardashian for Fabletics.
Courtesy of Fabletics
Along with the PureLuxe Push-Up Bra, the collection includes leggings, tanks, a jacket, sweatpants, track pants, cropped baby T-shirt, cropped pullover and bralette. Designed with inclusivity front of mind, the collection ranges in sizing from XXS-4X. Nonmember pricing ranges from $54.95 to $129.95.
“The new PureLuxe Push-Up Bra redefines what a push-up bra can be — proving you don’t have to sacrifice comfort and fit to feel sexy, lifted and supported,” Kate Williams, vice president of women’s design at Fabletics, told WWD an in exclusive statement.
Khloé Kardashian for Fabletics.
Courtesy of Fabletics
“Designed for the ultimate confidence boost, we went the extra mile to ensure shifting and slipping were a thing of the past to deliver an effortless fit with all-day comfort that helps you feel your best. And there’s no one better to put it to the test than Khloé!”
Kardashian began her partnership with Fabletics in September 2023 and has since collaborated on several collections and starred in the corresponding campaigns. Prior to this most recent collection highlighting the PureLuxe Push-up Bra, Kardashian appeared in Fabletics’ travel-inspired capsule collection, which debuted in September 2025.
