Justin Bieber is distancing himself from his existing fashion brand Drew House and hints at a new venture, Skylrk, suggesting a potential rebranding in the fashion industry.

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Singer Justin Bieber has announced that he no longer wants to be associated with his clothing brand, Drew House, which he co-founded with his former stylist Ryan Good in 2018. In a now-deleted Instagram post, Bieber wrote that Drew House does not represent him, his family, or his life. He asked his followers to stop buying products from the brand. Although Bieber has given no official reason for his departure, he is reportedly working on a new fashion project, Skylrk. The future of Drew House without Bieber remains unclear.