The Israeli fashion brand CANDID has launched a new initiative in collaboration with the “Left Behind a Partner” association, which supports spouses of fallen IDF and security forces personnel. The project features a special shirt designed by Alexa Baluev, who lost her partner in the events of October 7. The shirt’s design symbolizes the heart with missing pieces, representing the void left by the loss of a loved one. CANDID will donate 20% of the proceeds from shirt sales to the “Left Behind a Partner” association. The shirt is more than just a fashion item, aiming to preserve the memory of the fallen and tell their stories.
