But if you dig a little deeper, the trend isn’t quite as literal as it sounds. “To me, a wet lash isn’t just about shine — it’s about intention,” says J Brandon, YSL Beauty’s national makeup artist and senior manager of artistry. “A true ‘wet lash’ has structure that leaves the lashes separated and almost spiked,” Brandon continues. In that sense, it reminds me of K-beauty’s “point lash” trend from last year, essentially defined, visibly separated lashes. “There’s a tension between control and fluidity — think organic, piecey lashes rooted in a strong structure,” Brandon adds.
