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H&M is struggling to revamp its brand after a decline in sales and profit margins. The company is trying to find its place between fast fashion rivals Shein and Zara, offering higher-quality clothes at a lower price point. While this approach is a risk, it’s necessary to avoid the fate of Forever 21, which is now in liquidation. H&M is also investing in sustainability measures, such as textile recycling and lab-grown cotton. Its business results, to be released on Thursday, will likely show whether its turnaround efforts are bearing fruit. Investors are growing impatient, and the company must show progress in sales and sustainability.
