Here is a summary of the content in 100 words:
Forever 21, a once popular fast-fashion brand, has filed for bankruptcy for the second time. The company’s downfall was attributed to several factors, including overexpansion, slow adaptation to e-commerce trends, intensified competition from online retailers, and declining mall traffic. Forever 21’s rapid growth, which included opening over 800 stores globally, led to high operating costs and inefficient inventory management. The company’s failure to effectively integrate e-commerce and adapt to changing consumer behaviors, such as online shopping, further contributed to its decline. The case highlights the challenges traditional retailers face in the modern retail landscape.
