Forever 21’s rise from a fast fashion icon to a global retail giant was marked by unbridled growth and iconic branding, but ultimately culminated in bankruptcy and financial turmoil.

Forever 21, a once iconic fast fashion retailer, is undergoing its second bankruptcy in five years. The brand’s business model, which featured limited-run collections, was innovative at first, attracting budget-conscious shoppers. However, rising costs and new competition from brands like Temu and Shein have led to years of financial losses. Despite being one of the fastest-growing fashion retailers in the world, Forever 21’s model has become outdated, and it’s struggling to stay relevant.řit fashion mainstay of shopping malls, is now navigating its second bankruptcy in five years.