Forever 21’s decision to close all its stores suggests that the business model of fast fashion, which relies on cheap and frequent new inventory, may no longer be sustainable or profitable in the long run.

Here is a 100-word summary:

Forever 21, a once-popular fast fashion retailer, is closing all its stores worldwide, citing competition from foreign fast-fashion companies and rising costs. The company filed for bankruptcy twice, with its second filing happening just a few years ago. Despite efforts to adapt, Forever 21 was unable to compete with brands like Zara and Shein, which offer faster and trendier products. The closure is a sign of changing times in the fast fashion industry, with online shopping and rapid trend changes becoming the norm. The brand’s struggles could be a warning sign for other brick-and-mortar retailers struggling to adapt to the new retail landscape.