The article discusses cultural appropriation in the fashion industry, specifically the case of Reformation’s new collection featuring a lehenga-inspired outfit without acknowledging its South Asian roots. The author, a South Asian woman, expresses frustration and disappointment at the brand’s lack of credit and respect for the cultural significance of the traditional garb. She notes that this is not an isolated incident, citing other fast fashion brands like Oh Polly, PepperMayo, and H&M that have similarly borrowed from South Asian designs without credit or collaboration with South Asian creators. The article highlights the importance of acknowledgment, collaboration, and accountability in cultural appreciation, suggesting that brands should name the source of their inspiration, work with the communities they’re influenced by, and take responsibility if they make mistakes. The author argues that exploitation is inherent in the current practice of cultural appropriation, and true progress can only be achieved when brands prioritize collaboration, respect, and recognition.
