Fashion brands are investing in athleisure to capitalize on the growing demand for comfortable and functional clothing that can seamlessly transition from workout to everyday wear.

The fashion industry is experiencing a self-care moment, with brands investing heavily in wellness and longevity. The global wellness market has grown to $223 billion, and fashion brands are following suit. Celine has launched a line of Pilates and at-home workout gear, while Stella McCartney has introduced plant-based supplements. Luxury brands like Off-White, Balenciaga, and Gucci are also entering the space, incorporating wellness and self-optimization into their designs. This shift reflects the industry’s growing ambition, from dressing bodies to nourishing them.