A significant shift in values is emerging among younger consumers, with 66% of Gen Z considering buying second-hand fashion increasingly important. In response, platforms like eBay are investing in solutions that promote circular fashion and sustainable practices. Refiberd, a company focused on innovation in circular fashion, has received backing from eBay, which will accelerate its impact and help build a future where circular fashion is the norm. The fashion industry, one of the most resource-intensive globally, is starting to rethink its foundations with initiatives like this fund. While success is not guaranteed, the tools for change are within reach, and the trend towards circular fashion is poised to continue growing.
