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Dries Van Noten Expands Into Body Care: Collection Review


It’s time. Dries Van Noten is expanding its body care game, and I can tell you, exclusively, that this line is chic as ever. Launching April 1, the collection includes nine products: three body lotions, three soaps, and three hand lotions. The former two categories can also be used interchangeably for a chic hand wash moment or the most sensorially elegant shower of your dreams. The collection comes in three scents, inspired by some of the brand’s most popular perfumes.

“Following the successful development of fragrance and makeup, expanding into body care was a natural step in shaping a more complete and cohesive beauty universe,” Ana Trias Arraut, Dries Van Noten’s Prestige and Fashion Brands President, tells me. “The intention was to extend our approach to scent beyond traditional perfumery, translating our olfactory signatures into new sensorial expressions through unexpected ingredient pairings…This category offers a more immediate and tactile interpretation of the house’s world.”

Dries Van Noten body care collection.

The new Dries Van Note body care collection.

(Image credit: Dries Van Noten)

Additionally, Trias says that this launch is further proof of the brand’s commitment to expanding its beauty universe. “This launch reinforces our vision of beauty as something enduring and considered,” she says. “The use of glass packaging and refillable formats reflects a commitment to durability and a more responsible approach to consumption. It introduces a new dimension in daily rituals to the collection, while remaining consistent with the brand’s broader aesthetic and values.”

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