The founder and editor-in-chief of The Business of Fashion (BoF), Imran Amed, writes a letter to the community, reflecting on the challenges the industry has faced over the past 5 years, including the COVID-19 pandemic. He recalls how BoF adapted to the crisis, hosting virtual events and producing in-depth coverage of the industry’s impact. Amed notes that while the pandemic brought about significant changes, the industry has largely returned to its pre-pandemic state, with many companies reverting to familiar patterns. He reminisces about the “Rewiring Fashion” initiative, which aimed to encourage sustainability and reduce waste in the industry. Amed invites readers to join BoF Professional, offering a 25% discount on membership with code “imran25”. He also highlights various articles and topics covered by BoF, including the impact of Trump’s tariffs on Canada’s luxury and retail market. The letter concludes with an exclusive podcast episode featuring a conversation between Amed and the new editor-in-chief of i-D magazine, Thom Bettridge, about his vision for the iconic title’s revival.
