Consumers are increasingly behaving fashionably late, avoiding physical Go Fashion stores to pick up purchases as they continue to prioritize discretionary spending elsewhere.

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Go Fashion, a branded women’s wear company, is facing challenges with stagnant SSSG (same-store sales growth) and weak demand due to high inflation. The company’s revenue and profit growth are slowing, and its stock has been downgraded by JM Financial. The company has a new cluster-based expansion plan, but Jhunjhunwala, a research analyst, estimates that new cluster stores will only improve SSSG after two or three quarters. Experts believe a bounce-back in SSSG and release of promoter pledges would be catalysts for the stock price movement. The company is targeting double-digit revenue growth next fiscal.