In LeClaire, Iowa, Katie Thompson from The Clothing Co. and Nest Modern Goods argues that local boutiques often get a bad reputation for being more expensive than big box stores or online retailers. However, this perception is a myth. The segment aims to clarify that local shops can be just as affordable as larger retailers, and it also highlights the unique concept of The Clothing Co. which brings together multiple small businesses under one roof. Moreover, the shop operates with the goal of keeping overhead costs low.
