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Cardi B is expanding her brand by partnering with Revolve Group, a fashion and lifestyle retailer, to create her own apparel and beauty brands. The joint venture aims to become a billion-dollar fashion and lifestyle multibrand powerhouse, starting with beauty and fashion brands. Cardi B stated that she wants to create products that are authentic, high-quality, and timeless, and that she is not interested in creating just another celebrity brand. The partnership marks a bold evolution for Revolve Group and addresses the shifting landscape in relationships between companies and talent.
