Here is a summary of the content in 100 words:
Clothing rental businesses have struggled to sustain themselves, despite their aim to reduce the fashion industry’s environmental impact. A study by Chalmers University of Technology found that many businesses faced high costs and difficulties in obtaining venture capital. However, companies that targeted specific niches, such as outdoor gear, had better outcomes. The study also found that businesses that worked closely with suppliers and designers were more successful. The researchers concluded that focusing on a specific market and building strong relationships with suppliers could be the key to making clothing rental businesses work.
