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Auralee, a Japanese clothing brand founded by Ryota Iwai in 2015, has gained popularity for its unique fabrics, sophisticated silhouettes, and quiet approach to fashion. The brand’s focus is on creating clothes that allow the wearer to be themselves, rather than making a statement. Auralee’s custom-made fabrics, gentle color combinations, and simple designs have won over a devoted following. With its recent show on the Paris Fashion Week menswear schedule, the brand has received 35 offers from new retailers, expanding its European presence and increasing its revenue by 20% year-on-year.
