Amoy New York is a fashion brand co-founded by Isabella Chan and Katie Xue, two young women who met in university and share a passion for sustainable fashion. Their brand is committed to creating timeless, high-quality pieces that are both stylish and sustainable. The article highlights the duo’s commitment to sustainability, including their use of recycled polyester and deadstock fabrics, as well as their efforts to limit carbon emissions in their supply chain. The brand’s philosophy is rooted in the idea that clothing should be sustainable in every way, from design to production to end-of-life.
The article also delves into the personal dynamics of the two founders, who were friends before becoming business partners. They share a similar experience of growing up internationally and attending boarding school, and they have a strong sense of mutual respect and trust. They approach their partnership with the same level of care and attention they would give to any other relationship.
Amoy New York has also gained popularity through collaborations with influencers and celebrities, including Olivia Jade, who has worn and posted about the brand on her social media channels. Despite the brand’s young age, it has already gained a loyal following, with the founders prioritizing authentic connections with their customers over commercial success.
